AI Visibility Audit · by WhiteMouse

When AI answers, is your brand in the room?

Your customers now ask ChatGPT, Claude, Gemini and Perplexity before they ask Google.

We audit exactly what those engines say about your category: whether they recommend you, who they recommend instead, and why.

Every prompt logged. Every number sourced.

Get your free snapshot Top-line check, email only. No card.
ChatGPT Claude Gemini Perplexity Google AI Overviews
Why it matters now

Search moved. Most brands can't see where.

60%+
of searches now end without a click. The answer is given, not linked.
1 name
An AI usually recommends a shortlist, not a page of ten. You're on it, or you're invisible.
0
dashboards from the AI engines telling you how you're being described. So we built the audit.
How it works

A real audit, not a vibe check

We run the questions your buyers actually ask across every major AI engine, decompose the answers, and trace them back to the sources the models trust, so you get findings you can act on and defend.

01 · ASK

The buyer's real questions

We build the prompt set your customers actually use: category questions, comparisons, "best X for Y", objections. Then we run them live across all five engines.

02 · DECOMPOSE

Who's named, and why

For every answer: are you mentioned, recommended, or missing? Who wins instead? We decompose the reasoning and the citations behind it.

03 · FIX

A prioritized roadmap

The specific pages, schema, and authority signals to change, ranked by impact, so the next audit shows you moving up.

Methodology

Defensible by design

Anyone can paste a prompt into ChatGPT and screenshot it. Our edge is rigor: the same audit, run the same way, that you could hand to your board.

Live-web, not cachedWe query the engines as they answer today, not a stale training snapshot.
Every prompt loggedThe full prompt set, raw responses and timestamps ship with the report. Reproducible.
Query decompositionEach answer broken into claims, mentions and citations, not a single fuzzy score.
Authority triangulationWe trace which sources the models lean on, so you know where to earn presence.
Log-crawlability deep-diveOn Teardown: your server logs reveal whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot) actually reach your content.
Every number sourcedNo hand-wavy metrics. Each figure links to the evidence behind it.
Pricing

Launch pricing, built to win first logos

Deliberately below the specialist market while we build our case-study wall. Prices shown in USD.

Snapshot
Free
A top-line read on where you stand.
  • ChatGPT + Google AI Overviews
  • Are you mentioned? Who wins?
  • Emailed, same day
Get it free
Sightline
$500
The full automated audit across all five engines.
  • All 5 AI engines
  • Full prompt set + raw logs
  • Mentions, recommendations, competitors
  • Prioritized fix roadmap
Start an audit
Teardown
$1,500
Everything in Sightline, stripped right apart.
  • Server-log AI-crawler deep-dive
  • Authority + citation mapping
  • Full roadmap + live debrief call
Book a Teardown
Engine
$1,000/mo
We do the fixes and keep you visible.
  • Implement schema + content fixes
  • Monthly re-audit + monitoring
  • Ongoing roadmap
Talk to us
Limited Founding-client pricing. Early clients get a standing discount on any tier, in return for a short testimonial once you've seen the results. Only a handful of spots while we build our case studies.
Questions

The honest FAQ

Isn't this just SEO?

Related, but not the same. SEO optimizes for a ranked list of blue links. AI-visibility (GEO/AEO) optimizes for being the name an engine says out loud in a synthesised answer. Different signals, different fixes, and almost no one is measuring it yet.

How is this different from screenshotting ChatGPT?

Rigour and reproducibility. We run a structured prompt set live across five engines, decompose every answer into claims and citations, and ship the raw logs. It's an audit you can defend, not a cherry-picked example.

Which engines do you cover?

ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The free Snapshot covers ChatGPT and Google AI Overviews.

What's the log-crawlability deep-dive?

On Teardown we analyze your server logs to see whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot and friends) actually reach your pages. If they can't crawl you, they can't cite you. Most sites have no idea.

How fast?

Snapshot: same day. Sightline: a few business days. Teardown includes a live debrief once the analysis is complete.

See where you stand, free.

Tell us where to look and we'll email you a top-line AI-visibility snapshot. No card, no call, no obligation.

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